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However, what people were most excited about is AI’s potential impact on social media listening and lead nurturing. In the not so distant future, AI will become increasingly sophisticated and a powerful tool for social media marketing.

The main way AI will affect marketing is through nurturing leads through social media. But how? Through personalized, real-time content targeting that produces 20 percent more sales opportunities. With behavioral targeting methods, AI will be able to locate and start the nurture process, for example, a marketing stack that employs AI algorithms might learn that a specific buyer who checks into LinkedIn on Monday mornings has recently started looking for a new CRM tool. The software can then suggest (or even create) targeted posts to be published on the days and times that they’ll see them: one that asks their requirements of the software and another follow up piece with a comparison of the CRM ecosystem.

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